Affective-Driven Design: Emotions, Moods and Experiences as Catalysts for Socially Meaningful Design

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Rubén Jacob-Dazarola
Santiago de Francisco Vela
Valentina Rognoli


Affective-driven design, where form and function meet people, their emotions and perceptions, their material experiences and their contexts, can take advantage of these moments to reflect and critically question their scope and possibilities in the long and medium-term, in order to define new, broad, and diverse paths that contribute to avoid losing contact with these proposed solutions to the most urgent needs, often seemingly opposed to more speculative or experimental spaces, but which at the same time can be nourished by knowledge generated in these spaces, perhaps closer to the academy and the emotional perspective of design.

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Jacob-Dazarola, R. ., de Francisco Vela, S. ., & Rognoli, V. (2020). Affective-Driven Design: Emotions, Moods and Experiences as Catalysts for Socially Meaningful Design. Diseña, (17), 14–25.
Original Research Articles Introduction


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